Dashboard

The dashboard is the per-domain view for one tracked domain inside a workspace. Pick a domain from the domain switcher at the top of the sidebar; every page in the sidebar then shows that domain's data. The workspace home, which rolls up every domain you can access, is covered on the Domains page.

The sidebar

The sidebar groups the per-domain pages into three sections.

Analytics

• Overview is the landing page for a domain: headline metrics, what changed, platform breakdown, trend charts, the Weekly Brief and Today tabs, and competitive context.
• AI Visibility breaks your Visibility Score into its parts, shows per-platform performance and Brand Themes, and lists what is moving your score.
• Tracked Prompts lists every prompt being checked and how each one performs across AI platforms. You add, pause, and pin prompts here, and review prompts Suggested by AI.
• AI Responses is the feed of actual answers from each AI platform for your tracked prompts.
• Citations & Sources shows which sources AI answers draw on, which of your pages get cited, and the communities behind cited threads and videos. See Citations.
• Tracking reports AI crawler and AI referral traffic on your site once the tracker is installed, including conversions. See Tracking and Conversion Tracking.

Strategy

• Opportunities lists the prompts and issues where you can gain AI visibility, grouped by the kind of gap. See Opportunities.
• Actions holds guided work queues and approvals (content, community replies, publisher outreach). It appears only when your workspace has at least one action surface enabled. See Actions.
• Plans is the backlog of work you have added from Opportunities and other pages.
• Competitors compares you with your competitor set and ranks you on Market Position. See Competitors.

Utilities

• Tools has three tabs: Page checks (the Content Checker), Access checks (the Robots.txt Checker, including llms.txt), and History.
• Reports builds, schedules, and shares reports. See Reports.
• Integrations connects Google Search Console, Google Analytics 4, and the AI traffic tracker for this domain.

What you see also depends on your workspace role. Viewers do not see Tools, Actions, or Plans, and only admins and owners see Integrations. The same rules apply to the actions behind those pages. See Workspaces.

On a phone, a bottom navigation bar carries Overview, Actions (or Responses, which opens AI Responses, when Actions is not available to you), Prompts, Visibility, and a Menu button that opens the full sidebar.

The Overview page

Overview reads top to bottom in this order.

1. Check status and headline metrics. A banner shows when your latest Full Check and Daily Check ran, a one-sentence status line, and four metric tiles: Brand Coverage, Visibility Score, AI Mentions, and Share of Voice. Each tile shows the current value and the change since the previous comparable check, and can carry a short "Why" line explaining the move. A strip of your Brand Themes ("How AI describes you") sits under the tiles.
2. What changed since the previous check of the same type, with a link to the Trends view.
3. Sources AI pulls from, the third-party sources most used in answers about your category.
4. Platform breakdown, one tab per AI platform with its score, AI Mentions, mention rate, average position, and rank in your set.
5. Google AI Overviews, on plans that include Google AI Mode, when data exists.
6. Visibility over time next to a 30-day Daily Brand Coverage heatmap, plus a Citation velocity card on Professional and Agency.
7. Weekly Brief and Today. A tabbed card. Weekly Brief (the default tab) lists the suggested actions from your latest brief, with the Suggested by AI prompts list beside it. Today, on plans that run checks, is the action inbox: a daily summary strip and a feed of recent events (changes, newly discovered competitors, prompt suggestions, and alerts), with keyboard shortcuts listed under the feed. The Today tab shows how many events you have not seen yet, and the Overview item in the sidebar shows a count of open Today events.
8. Who AI cites on your prompts and Top pages, side by side.
9. Competitive context: a competitor trend chart, a Share of Voice card, and a Market Position card, with a link to the full Competitors page.
10. Connected Data: Search Console Insights and AI Impact (GA4), on Professional and Agency.
11. AI Content Readiness, a summary of how ready your pages are for AI platforms.

For revenue tied to AI referrals, the Conversions card lives on the Tracking page. See Conversion Tracking.

What each plan sees

A locked section or page explains what the feature does and which plan includes it.

• Free (a workspace whose only data is a free audit): Overview, AI Visibility, Tracked Prompts, AI Responses, Citations & Sources, Tracking, and Opportunities open on the audit's own results. Paid sections inside them are locked, and lists are capped (for example, the first 3 opportunities and the first item of the Weekly Brief). Competitors, Plans, Actions, Integrations, Reports, and Tools are locked as whole pages.
• Trial and Starter: every page opens. Features that need Professional or Agency are locked or not shown, including Connected Data (Search Console and Google Analytics 4), the full Brand Themes evidence, the sentiment breakdown, Citation velocity, competitor intelligence on the Competitors page, and anything that depends on Google AI Mode.
• Professional and Agency: everything above is included.

See Plan Limits for the full comparison.

Filters

Most filters live in the URL, so a link you share opens the same view. The time window on Tracking and the range on Trends are remembered per domain for you instead.

• Country appears on pages that carry per-country data, when your prompts cover more than one country (it is hidden on Free). It is remembered per domain: when you switch pages or come back to the domain later, it restores the last country you picked for that domain.
• Date range sits in the top bar (and in the page body on phones). The options differ by page: Overview offers 7, 30, or 90 days; AI Visibility adds All time; AI Responses offers presets from 7 days to All time. These three pages also accept a custom start and end date. Citations & Sources offers 7, 30, or 90 days; Tracking offers the last 24 hours, 7 days, or 30 days. The date range windows the charts and counts on that page. It never changes the headline Visibility Score, which always reflects your current results.
• AI platforms filters appear on pages that break results down by platform, such as AI Visibility, Tracked Prompts, AI Responses, and Opportunities.

Each page shows one control per filter.

Trends

Trends is the long-form time-series view (Visibility Score, Brand Coverage, AI Mentions, average position, and, on Professional and Agency, sentiment by theme) over ranges from 7 days to All time. It is not in the sidebar; open it from the "Compare scans" link on the What changed card. On plans that run checks, it is also the one place where you can switch the charts between Full Check only, Daily Check only, or both. On Free, Trends covers up to 30 days and opens on the last 30 days, even when a longer range was chosen while the workspace was on a paid plan.

Where to read next

• Analytics pages maps each question to the page that answers it.
• Citations covers who cites you and which of your pages get cited.
• Opportunities covers how the improvement list is produced.
• Measurement Scope explains how Daily Check and Full Check combine into what you see on every chart.