Opportunities
Where you can gain AI visibility, grouped by the kind of gap, and how to act on each item.
Opportunities lists the prompts and issues where you can gain AI visibility, mostly prompts where AI answers cite other sources instead of you. Each item says why you are missing, how close you are to being cited, and the fix. You can add it to your plan, act on it directly, or dismiss it.
When opportunities update
Opportunities are produced by Full Checks only. When a Full Check completes, SurfacedBy refreshes the list: new gaps are added, scores are updated, and items that no longer apply are removed. A Daily Check does not add, remove, or rescore opportunities. See Measurement Scope.
On the Free plan, which does not run checks, the list comes from your free audit and shows your top 3 opportunities; a paid plan shows the full list, each item's evidence, and a list that refreshes with every Full Check.
Opportunities are tracked per prompt and per country. A few are site-wide findings, such as a crawler access problem, rather than tied to one prompt.
The page
From top to bottom:
- Summary tiles: open opportunities, high-priority gaps, and the top gap to act on.
- Gap tabs: All, plus one tab for each kind of gap in your open list. The tabs appear once your list contains at least two kinds of gap. The selected tab is kept in the link, so a colleague you share it with sees the same tab.
- Filters: search, priority (High, Medium, Low), All / To do / Added (To do hides items already on a plan), topic, and AI platform. A country filter appears when your open opportunities cover more than one country.
- Sort: Score (the default, highest first), Volume (AI search volume, highest first), or Recency (most recently surfaced first).
- The list. Items about the same theme are grouped, with a "Covers N more related opportunities" line to expand the group. When there are no prompt-level gaps, site-wide findings are shown instead.
Kinds of gap
Every opportunity is tagged with the reason you are not surfacing:
| Gap | What it means |
|---|---|
| Positioning | Your own pages do not name the audience, category, or proof clearly enough for AI to repeat. |
| Source coverage | AI cites source domains or source types where your brand is not represented. |
| Content depth | The page that should answer the prompt is too thin, stale, or off-topic. |
| Reachability | AI crawlers cannot fetch or index the page, for example because of a robots rule, a firewall, or JavaScript-only rendering. |
| Platform coverage | One AI platform consistently does not cite you even though its crawler can reach your site. |
| Accuracy | AI repeats a wrong fact about your brand. |
| Measurement | Your tracked prompts cannot show the real gap yet, so the fix is to add the prompts that would. |
Reading an item
Each item shows:
- a priority, the gap tag, and, when the best fix is not a web page, a channel tag (Community reply, Video, Directory listing, Outreach, or Technical fix),
- a title naming the action,
- Score (the opportunity score) and Effort,
- Cited instead: up to three of the sources AI cites instead of you, with a count of the rest,
- Per platform: which AI platforms cite someone else for this prompt,
- Country,
- How close to being cited: where you sit today (Cited, Named, Considered, or Missing) and how many steps you are from being cited. See Brand presence.
Open evidence opens the full case: where you stand for the prompt, the prompt itself, what AI linked instead, the steps to take, who ranks for the prompt in search, and the underlying AI answers from each platform with the URLs and sources they cited. For content fixes, Create starts a content project from the item (see Content Operations).
Adding to your plan
Add to Plan creates a plan item with the evidence attached: the prompt, what AI answers currently say, and the suggested fix. Once an item is on a plan, the button becomes an Added badge; open it to choose Open in plan or Remove from plan. Adding the same item twice does not create a duplicate.
"Add to plan" also appears on other pages: the Weekly Brief on Overview, Tracked Prompts (including several prompts at once), AI Visibility, Competitors, Citations & Sources, and Tools.
Adding to a plan, dismissing, and restoring need the Editor role or above.
Bulk actions
Select items to add them all to a plan at once, or to dismiss them all with one reason.
Dismissing and restoring
Dismiss an item with a reason: Not relevant, Duplicate, Wrong audience, or Other. The Dismissed button at the top of the page opens the archive, where each item has a Restore action and Export downloads the list as CSV.
A dismissed item comes back on its own only if a later Full Check scores it much higher than when you dismissed it.
What each plan sees
On Free, the page shows the first 3 opportunities; the rest, the evidence, the scores, the top gap tile, and bulk actions are locked, and the country filter is hidden. Every plan that runs checks sees the full list.
Export and API
Export the list from the Export menu in the top bar ("Export opportunities (CSV)"). The Data API also lists a domain's scored opportunities; see the Analytics API reference.