Workspaces and Roles

A workspace is the container for the brands you track, the team that works on them, and the plan that pays for them. One workspace can hold several domains, so an agency running several brands or an owner running several of their own sites manages everything from one place. The command center is the workspace home; it summarizes every brand in the workspace and points you at what needs attention.

Multiple domains in one workspace

A workspace holds as many domains as its plan allows; see Domains. Each domain has its own checks, analytics, opportunities, and actions, and the workspace ties them together for billing, team access, and the cross-domain view. The workspace's prompt limit is shared by all of its domains; see Prompts.

You can belong to more than one workspace and switch between them from the workspace menu in the top bar.

When you have access to a single domain, the dashboard opens straight into it. When you have access to several, the command center is the landing page and you move into a specific brand from there.

The command center

The command center is the cross-domain home for a workspace. It brings together a portfolio view of every brand you can access, an attention queue that surfaces what needs action across domains, and trends across the workspace, so you can triage many brands without opening each one.

To keep a large portfolio manageable, the command center supports a few organizing tools:

• Groups. Organize the brands in a workspace into named, color-coded groups. Requires the Admin role.
• Assignments. Assign team members to specific brands, as Owner, Reviewer, or Reporting, so the right person owns the right work. Requires the Admin role.
• Saved views. Save filtered views of the portfolio. Views are personal unless you share them with the workspace; a workspace can hold up to 50. Requires the Editor role.

Team roles

Every member of a workspace has one of four roles. They form a hierarchy: owner, admin, editor, viewer, each able to do everything the role below it can, plus more.

• Owner. Full control of the workspace. Only the owner manages the subscription, add-ons, and billing, deletes the workspace, changes the workspace URL, grants the Admin role, changes or removes admins, and transfers ownership. Ownership moves only by transfer to an existing member, which makes the previous owner an admin. After a transfer, billing actions stay with the member who pays for the subscription. Transferring your personal workspace turns it into a team workspace that keeps its domains, data, members, and subscription, and gives you a new, empty personal workspace on the Free plan; you can rename it in the same step. A personal workspace cannot be deleted.
• Admin. Manages the account and its structure: adding and removing domains, inviting members, changing the role and domain access of editors and viewers, removing editors and viewers, renaming the workspace, managing API keys, webhooks, and MCP connections, connecting integrations, and organizing the command center.
• Editor. Does the day-to-day work: managing tracked prompts and competitors, working the plan and opportunities, generating and publishing content, generating reports, running tools, and handling engagement and outreach. Editors act on the data but do not manage the account.
• Viewer. Reads the workspace and changes nothing. The Tools, Plans, and Actions areas are not available to viewers.

A member below the role an action requires is told they cannot perform it. Nobody can change their own role.

Inviting members

Admins and owners invite members by email and choose the new member's role when they send the invite. Owners can invite admins, editors, or viewers; admins can invite editors or viewers. The owner role cannot be granted by invite. An invite can be limited to specific domains, so a member sees only the brands they are meant to work on rather than the whole workspace.

The invite is sent as a signed link that expires after 14 days. Until it is accepted, the invite is pending; admins can list pending invites, resend them (which issues a new link and restarts the 14 days), or revoke them. Accepting an invite requires the recipient to be signed in with the same email the invite was addressed to. Once accepted, the member joins the workspace with the role and domain access the invite carried.

Workspace limits

The number of workspaces you can own depends on your plan: 1 on Starter, 3 on Professional, and 10 on Agency (see Plan limits). Every account starts with a personal workspace, and it counts toward that number. Workspaces you were invited to do not count. If you own several workspaces on different plans, the highest limit among them applies. A new workspace starts on the Free plan with its own billing: your subscription stays with the workspace it pays for, and you choose a plan for the new one from its settings.