Competitors
How competitors are discovered and how Market Position is calculated.
SurfacedBy tracks competitors alongside your domain so you can see where you are gaining or losing ground in AI answers. Competitors are added during onboarding (auto-discovered from the AI answer space around your domain) and can be adjusted from the domain detail page at any time.
Discovery
SurfacedBy infers competitors by running category-level prompts through AI platforms and seeing which other domains are cited in the same responses as yours. That is a better signal than "who shows up for the same keywords on Google" because AI platforms often pull from a narrower set of sources than organic search does.
Generic domains that everyone cites (wikipedia.org, google.com, youtube.com, and so on) are filtered out by default so the competitor list focuses on real brand-level competition in your category.
Market Position
Market Position is your rank against the specific competitors you track, based on total AI Mentions in the active baseline. Rank 1 is the top of the list. It is an ordinal number, not a score: being rank 2 out of 5 is not the same thing as being rank 2 out of 20, so interpret it alongside the absolute mention counts.
Market Position is anchored to the Full Benchmark. It recomputes when a Full Benchmark completes; on Daily Monitoring renders, the dashboard reads the persisted rank from the most recent Full Benchmark rather than recomputing from a partial set. That keeps the headline rank stable between Full Benchmarks instead of jittering on every daily check.
Ranking tab
The Ranking tab is the deep view of where you sit in the competitive set. It shows every tracked competitor in rank order alongside their AI Mentions, Brand Coverage, and Share of Voice, with movement chips against the previous Full Benchmark. Use it when you want the full leaderboard rather than the top-line position, when you are trying to figure out which competitor leapfrogged you, or when you are looking for the gap between you and the next rank above.
Compare tab
The Compare tab is a side-by-side view of your domain against a chosen competitor on the Prompts and platforms you both touch. It includes a per-platform Share of Voice breakdown so you can see, for each AI platform, what proportion of citations went to you versus that competitor. Pair it with the Ranking tab: Ranking tells you where you are, Compare tells you why.
Adding and removing competitors
From the Manage tab, you can add competitors that onboarding missed (for example, a smaller niche competitor the auto-discovery did not surface) and remove ones that are not really competitors for your positioning.
Changes take effect on the next scan. Past scans keep the competitor set that was active at the time.
API access
The competitor list is available at GET /domains/{domain_id}/competitors, and individual competitor detail at GET /domains/{domain_id}/competitors/{competitor_id}. Both endpoints paginate using the standard cursor convention.