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Analytics pages

The per-domain analytics surface and where each metric lives.

Ask an AI:Open in ChatGPTOpen in Claude

The analytics surface is split across several focused pages. The single scrollable page from earlier versions of the product is gone. Each page below is a tab in the per-domain sidebar at /dashboard/{workspace-slug}/{domain-id}/....

Page index

  • Overview is the landing tab. Headline KPIs (Brand Coverage, Visibility Score, AI Mentions, Market Position), platform breakdown, visibility trend, the Your Priorities card (Weekly Brief and Today), Brand Lenses, and Connected Data cards (Search Console and Google Analytics 4) live here.
  • AI Visibility is the score breakdown. Use it to see how Visibility Score decomposes across coverage, position, prompt diversity, and platform diversity, and to compare per-platform performance side by side.
  • Tracked Prompts lists every prompt being checked and how each one is performing across AI platforms. Use it to spot prompts where you are missing, declining, or improving.
  • Citations & Sources shows which domains and pages cite you, ranked by frequency. Use it to identify allies (sources that cite you often), opportunities (sources that cite competitors but not you), and your strongest pages.
  • Competitors is the side-by-side view of your tracked competitor set. Use it for rank changes, Share of Voice, and per-prompt head-to-head detail.
  • AI Responses is the live feed of actual answers from each AI platform. Use it when you want to see the literal text of what Claude, ChatGPT, Gemini, or Perplexity said for a tracked prompt.
  • Tracking reports live AI traffic landing on your site. Bots, referrals, and the Conversions card are all here. See Conversion Tracking for the conversion side.
  • Opportunities is the list of concrete improvements identified from your scan results. Each row can be added to your Plan.
  • Trends lives at /dashboard/{workspace-slug}/{domain-id}/trends and is the long-form time-series view. Use it for multi-metric, multi-platform line charts over user-chosen windows.

How the pages relate

Pick the page by the question you are asking.

  • "What changed this week?" Overview, then drill into AI Visibility or Citations for the affected metric.
  • "What is happening today?" The Today tab in the Your Priorities card on Overview.
  • "How am I scored, and why?" AI Visibility.
  • "Which prompts are working and which are missing?" Tracked Prompts.
  • "Where am I cited?" Citations & Sources.
  • "Where are competitors winning?" Competitors, then cross-check Opportunities for actions.
  • "What did the AI actually say?" AI Responses.
  • "What should I work on next?" Opportunities. Add rows to your Plan.

Time and country filters

Two filters apply across analytics pages.

  • Country filter restores per domain. Once you set it on one page, it stays set when you switch tabs and when you come back to that domain later. The control sits at the top of each page in the chip group next to the page header, and the active country travels into every API request as a country query parameter.
  • Date range applies on time-series surfaces (AI Visibility windowed view, Trends, Citations charts). The available windows are 7d, 30d, 90d, and All time. The selected range only affects the surface that exposes the control, not the per-domain default.

A single country control and a single date-range control are shown on a page. If you see two of either on the same page, treat that as a bug.

Measurement scope

Every chart point, KPI tile, and delta is composed from two measurement scopes: Daily Monitoring and Full Benchmark. The default reading is a composite of the two so the dashboard always shows the most recent answer for each prompt and platform. When a value can only be compared against a different scope, the surface labels the comparison as directional.

Read Measurement Scope before you make decisions from a delta or a "Mixed scope" chip.

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