Analytics pages

Analytics is split across focused pages in the per-domain sidebar rather than one long page. Each page below answers one kind of question. For the sidebar layout, the Overview in detail, and what each plan unlocks, see Dashboard.

Page index

• Overview is the landing page. It carries the four headline metrics (Brand Coverage, Visibility Score, AI Mentions, Share of Voice), what changed, the platform breakdown, the visibility trend, the Weekly Brief and Today tabs, competitive context, and, on Professional and Agency, Search Console and Google Analytics 4 data.
• AI Visibility is the score breakdown. It shows how your Visibility Score splits into Brand Coverage, position, prompt diversity, and platform diversity, compares platforms side by side, shows your Brand Themes, and lists what is moving your score.
• Tracked Prompts lists every prompt being checked and how each one performs across AI platforms. Use it to spot prompts where you are missing, declining, or improving, and to review prompts Suggested by AI.
• AI Responses is the feed of actual answers from each AI platform. Use it to read exactly what a platform said for a tracked prompt, and whether your brand was Cited, Named, Considered, or Missing. See Brand presence.
• Citations & Sources shows which sources AI answers draw on, whether they cite you alongside them, which of your pages get cited, and the communities behind cited threads and videos.
• Tracking reports AI crawler and AI referral traffic on your site, including the Conversions card. See Conversion Tracking.
• Opportunities lists where you can gain AI visibility, grouped by the kind of gap. Each item can be added to your plan.
• Competitors compares you with your competitor set, ranks you on Market Position, and shows Share of Voice.
• Trends is the long-form time-series view. It is not in the sidebar; open it from the "Compare scans" link on the Overview's What changed card.

Which page answers which question

• "What changed since the last check?" Overview, then drill into AI Visibility or Citations & Sources for the affected metric.
• "What needs my attention today?" The Today tab on Overview.
• "How am I scored, and why?" AI Visibility.
• "Which prompts are working and which are missing?" Tracked Prompts.
• "Which sources does AI use, and do they cite me?" Citations & Sources.
• "Where are competitors ahead?" Competitors, then Opportunities for what to do about it.
• "What did the AI actually say?" AI Responses.
• "What should I work on next?" Opportunities, then add items to your plan.

Filters

Country, date range, and AI platform filters are covered on the Dashboard page. The date range changes the charts and in-range counts on the page you are on; it never changes the headline Visibility Score.

Measurement scope

Every AI visibility chart point, metric tile, and change figure comes from two kinds of check: Daily Check and Full Check. Tracking reads from the tracker on your site, and the Search Console and Google Analytics 4 cards read from those integrations. By default the dashboard combines them, showing the most recent answer for each prompt, platform, and country. Changes are compared against the previous check of the same kind. When that comparison is not possible, the change carries a "Trend only" label to show it is directional.

Read Measurement Scope before you make decisions from a change figure.