Visibility Score

Visibility Score is the headline metric on every domain in SurfacedBy. It is a 0 to 100 number that combines four components into one value so you can tell at a glance whether a domain is gaining, holding steady, or slipping in AI answers.

How the score is built

The score combines four components, each measured on a 0 to 100 scale. They are listed from the one that counts most to the ones that count least:

Prompt diversity and Platform diversity count equally. The AI Visibility page shows each component with its own value, trend, and change, and how much it adds to your score.

A few details that affect how the components move:

• Position only counts citations. An answer that names your brand without linking your page counts toward Brand Coverage, Prompt diversity, and Platform diversity, but carries no position.
• Position needs evidence. While only a few answers cite you with a position, Position counts for less, so one lucky first-place citation cannot inflate the score. It firms up as more answers cite you. Answers that only name you do not count here, since they carry no position.
• Platform diversity counts only platforms that were checked. A platform your plan does not include, or an add-on you do not hold, is not in the denominator, so it never lowers your score.

Confidence

When the score rests on fewer than 10 AI Mentions, the dashboard marks it "Low confidence: based on few AI mentions so far". The number is still shown; the label tells you it can move sharply as more answers arrive.

Reading the score

There are no fixed "good" or "bad" bands. A healthy score depends on how competitive your category is, how many prompts you track, and which platforms your plan covers. Use the trend and the component breakdown, not the absolute number, as your primary signal.

What moves the score up

• More AI answers mention your brand (higher Brand Coverage).
• Answers that cite you list your page nearer the top of their sources.
• You are mentioned on more of your tracked prompts, not only a few.
• You are mentioned on more of the AI platforms checked for you.

What moves the score down

• Answers that used to mention you stop doing so.
• Your page drops lower in the source lists of answers that cite you.
• Your mentions concentrate on fewer prompts or fewer platforms.
• Newly added prompts, countries, or platforms that do not mention you yet. They add answers to the denominator before you have earned coverage on them.

When the score updates

Visibility Score is recalculated after every check that completes, Daily Check or Full Check. It always reads the current scoreboard: the latest known answer for every tracked prompt, platform, and country, with the most recent Full Check as the base and later Daily Checks overlaid on the answers they rechecked. See Measurement scope for how the scoreboard is assembled.

There is one Visibility Score per domain. Picking a date range on the AI Visibility page does not recompute it; the range adds separate "in range" figures beside it.

Score changes

The change shown next to the score compares it with the previous check of the same kind: a Daily Check with the previous Daily Check, a Full Check with the previous Full Check.

If the way the score is calculated changes between two checks, the change is shown with a "Trend only" chip. Read the direction as a signal rather than an exact number; the next check compares like with like.