Adding a Domain

Adding a domain takes a few minutes. Getting the setup right in the wizard saves pruning later.

Pick the domain

Enter the domain your brand's main site lives on, for example yourbrand.com. You can paste a full URL: SurfacedBy removes the protocol, www., any port, and any page path, and keeps the hostname.

A subdomain such as app.yourbrand.com or blog.yourbrand.com is kept as entered and tracked as its own domain. Most brands should track their main marketing site, because that is where AI platforms usually find product and category pages.

Confirm the brand

The Analysis step reads your site and proposes a brand name, category, description, and brand variations. Review them in the Brand step before moving on. An answer counts as Cited when it links one of your pages, and as Named when it mentions your brand name or one of its variations in the text. A brand name that does not match how people actually write it (for example "YourBrand Inc." when answers say "YourBrand") means answers that name you are not counted. Add the short forms and spellings people use as variations.

If the analysis cannot finish, you can skip it and fill in the brand details yourself.

Curate the competitor list

The Competitors step suggests competitors for your brand. Review the list:

• Deselect or remove any that do not compete with you for the same buyers.
• Add obvious competitors the suggestions missed.

Generic domains (large platforms such as search engines and video sites) are filtered out of competitor lists automatically. Keep the list focused on real competitors: Share of Voice and Market Position are calculated against the set you track, so a list padded with loosely related sites makes both numbers harder to read. You can change the list later from Competitors > Manage.

Review the Prompts

The Prompts step suggests Prompts for your category. Select the ones you want to track, up to your plan's Prompt limit, and add any questions you know your buyers ask. The same step sets the markets (countries) each Prompt is checked in.

After setup, manage Prompts from Tracked Prompts. Pin the Prompts that matter most: pinned Prompts and Prompts you add yourself come first in every check. New suggestions appear under Suggested by AI for you to accept or dismiss.

Choose a plan

If the workspace has no active plan, the wizard ends with a Plan step where you pick a plan or start a 7-day trial. You can change plans later from Settings > Workspace. Pick the plan that covers the AI platforms you care about: Google AI Mode needs Professional or Agency, and Claude, Grok, and DeepSeek are add-ons on any paid plan.

Next steps

When you finish the wizard (or complete checkout from the Plan step), the first Full Check starts automatically and usually finishes within a few minutes. Then read the Getting Started guide for what to do in your first week.